Navi Radjou, Jaideep Prabhu, and Simone Ahuja The “S” word was on the lips of all CEOs and politicians attending the World Economic Forum at Davos last month. No, it wasn’t “stimulus” — as global leaders looked beyond the bailouts of 2009 and into the future. Instead, this year’s “S” word was scarcity. As a … Continued

CEOs of large companies face a conundrum: they are confronted with a growing number of frugal consumers clamoring for affordable solutions, yet their existing corporate culture and incentive systems are designed to support a “bigger is better” business model — not to deliver more with less. As the Age of Austeritydawns, however, corporate leaders will … Continued

While writing our book Jugaad Innovation, we’ve come across many innovators in the U.S. who are using the jugaad mindset — a frugal, flexible, and feisty approach to take on the country’s major socioeconomic issues. Not surprisingly, a significant number of the innovators we met were Millennials, many of whom are cynical about large corporations. … Continued