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Navi Radjou, Jaideep Prabhu, and Simone Ahuja The “S” word was on the lips of all CEOs and politicians attending the World Economic Forum at Davos last month. No, it wasn’t “stimulus” —
CEOs of large companies face a conundrum: they are confronted with a growing number of frugal consumers clamoring for affordable solutions, yet their existing corporate culture and incentive systems a

While writing our book Jugaad Innovation, we’ve come across many innovators in the U.S. who are using the jugaad mindset — a frugal, flexible, and feisty approach t

About Codex

Leonardo da Vinci (1452-1519) was the embodiment of the Renaissance period. His “Codex” or notebooks are testament to his interest in a multitude of subjects and visionary ideas which were centuries ahead of their time. Codex events endeavour to evoke the spirit of true enlightenment by showcasing companies and individuals with ground breaking ideas.


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