Navi Radjou, Jaideep Prabhu, and Simone Ahuja The “S” word was on the lips of all CEOs and politicians attending the World Economic Forum at Davos last month. No, it wasn’t “stimulus” — as global leaders looked beyond the bailouts of 2009 and into the future. Instead, this year’s "S

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CEOs of large companies face a conundrum: they are confronted with a growing number of frugal consumers clamoring for affordable solutions, yet their existing corporate culture and incentive systems are designed to support a “bigger is better” business model — not to deliver more with less. As

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