CEOs of large companies face a conundrum: they are confronted with a growing number of frugal consumers clamoring for affordable solutions, yet their existing corporate culture and incentive systems are designed to support a “bigger is better” business model — not to deliver more with less. As

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While writing our book Jugaad Innovation, we’ve come across many innovators in the U.S. who are using the jugaad mindset — a frugal, flexible, and feisty approach to take on the country’s major socioeconomic issues. Not surprisingly, a significant number of the

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